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By Frances E. Mascia-Lees

A significant other to the Anthropology of the physique and Embodiment deals unique essays that research historic and modern techniques to conceptualizations of the body.

  • In this ground-breaking paintings at the physique and embodiment, the most recent scholarship from anthropology and comparable social technological know-how fields is gifted, offering new insights on physique politics and the event of the body
  • Original chapters conceal historic and modern ways and spotlight new learn frameworks
  • Reflects the expanding significance of embodiment and its ethnographic contexts inside anthropology
  • Highlights the expanding emphasis on analyzing the construction of clinical, technological, and scientific services in learning our bodies and embodiment

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Extra info for A Companion to the Anthropology of the Body and Embodiment

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But with a craft object, its scale, size, and shape are a reflection of the properties of materials as they can be worked by the hand and used by the body (Risatti 2007: 200). ” In this regard, the appeal of the Arts and Crafts philosophy to many GPI consumers today parallels its attractiveness to original movement adherents who opposed the excesses of cheap goods and mass production, as is evident in this statement made by Stickley in 1901: We need to straighten out our standards and to get rid of a lot of rubbish that we have accumulated along with our wealth and commercial supremacy.

Beyond the realm of work, Morris argued for paying attention to, and taking a pleasurable interest in, the details of daily life, which included an awareness of everyday objects and places, an aspect that Morris emphasized in his essays on design, architecture, and interior decoration (Perkins 2010). The “true secret of happiness,” he argued “lies in the taking a genuine interest in all the details of daily life” (Morris 1887: 94, emphasis in the original). Morris’s call for a special kind of attention to the everyday was a response to the phenomenological problems endemic to modernity and the capitalist mode of production described by “aestheticization of the everyday life” theorists such as the acceleration of life, alienation from the body, and the deadening processes of everyday, monotonous routine.

Pleasure with products) was bound to undermine the very instrumentality, the very rationality of the system whose ends it was supposed to serve. The hyperaestheticization of the body of the commodity has deconstructed its utility. With utility now in recession, a space has opened up where people can “make sense” of things in all sorts of noncommercial, “non-rational,” ways such as using Lifebuoy soap to give a sheen to one’s skin, or deploying Kool-Aid as a hair dye (2005: 298). Although he suggests this “deinstrumentalization” might open up possibilities for consumers to reclaim the sensual, Howes pulls back from this conclusion, suggesting that it is unlikely that “the sensory profusion” of contemporary consumer culture has “let the consumer out of the glove” (2005: 298).

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