By Covadonga O'Shea
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Additional resources for The Man from Zara. The story of the genius behind the Inditex group
The answer was contained in four amazing lines uttered by one of the company managers: “From prices on, the entire process is undertaken without middlemen or agents. Apart from buying materials at good prices and using low-priced labour,” he continued, “the business formula rests on a very small profit margin. ” Another fundamental feature was to offer clothing in the latest designs. A designer on the team explained that the greatest success of the brand was based on swiftly sensing and interpreting fashion trends and customer tastes.
It isn’t money, essential though that may be. There are other, different reasons that I came to discover, all justified, that led me to carry on tirelessly. I might as well have started work when I was 13, because I was there a year before they registered me, since I was too young. ” He continues the story, his eyes reflecting nostalgia and strength, further aspects of his character that mark his personal and professional career. His eyes reveal who he is and hint at the people who stood by him at each stage of his life, including why he never stopped fighting, regardless of the cost.
What matters is setting yourself goals in life and putting everything you have into reaching them. “From the time I started working I was obsessed by one idea – why shouldn’t I invent something different from everything else on the market? I could see very clearly that I wanted to fill a space that existed in the world of the textile industry. I wouldn’t be able to clearly define what I was thinking about at that time, but I decided to follow that impulse and I set up GOA with my brother Antonio.